{"id":1614,"date":"2023-01-24T14:16:07","date_gmt":"2023-01-24T13:16:07","guid":{"rendered":"https:\/\/www.tadano.com\/asia\/news\/robbert-kreber-new-business-leader-for-tadano-benelux\/"},"modified":"2023-01-24T14:16:07","modified_gmt":"2023-01-24T13:16:07","slug":"robbert-kreber-new-business-leader-for-tadano-benelux","status":"publish","type":"news","link":"https:\/\/www.tadano.com\/asia\/en\/news\/robbert-kreber-new-business-leader-for-tadano-benelux\/","title":{"rendered":"Robbert Kreber new Business Leader for Tadano Benelux"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" src=\"https:\/\/www.tadano.com\/asia\/wp-content\/uploads\/sites\/22\/2025\/03\/Robbert-Kreber-576x1024.jpg\" alt=\"\" class=\"wp-image-1615\" srcset=\"https:\/\/www.tadano.com\/asia\/wp-content\/uploads\/sites\/22\/2025\/03\/Robbert-Kreber-576x1024.jpg 576w, https:\/\/www.tadano.com\/asia\/wp-content\/uploads\/sites\/22\/2025\/03\/Robbert-Kreber-169x300.jpg 169w, https:\/\/www.tadano.com\/asia\/wp-content\/uploads\/sites\/22\/2025\/03\/Robbert-Kreber-768x1365.jpg 768w, https:\/\/www.tadano.com\/asia\/wp-content\/uploads\/sites\/22\/2025\/03\/Robbert-Kreber-864x1536.jpg 864w, https:\/\/www.tadano.com\/asia\/wp-content\/uploads\/sites\/22\/2025\/03\/Robbert-Kreber-1152x2048.jpg 1152w, https:\/\/www.tadano.com\/asia\/wp-content\/uploads\/sites\/22\/2025\/03\/Robbert-Kreber-214x380.jpg 214w, https:\/\/www.tadano.com\/asia\/wp-content\/uploads\/sites\/22\/2025\/03\/Robbert-Kreber-428x760.jpg 428w, https:\/\/www.tadano.com\/asia\/wp-content\/uploads\/sites\/22\/2025\/03\/Robbert-Kreber-608x1080.jpg 608w, https:\/\/www.tadano.com\/asia\/wp-content\/uploads\/sites\/22\/2025\/03\/Robbert-Kreber-1200x2133.jpg 1200w, https:\/\/www.tadano.com\/asia\/wp-content\/uploads\/sites\/22\/2025\/03\/Robbert-Kreber-188x335.jpg 188w, https:\/\/www.tadano.com\/asia\/wp-content\/uploads\/sites\/22\/2025\/03\/Robbert-Kreber-377x670.jpg 377w, https:\/\/www.tadano.com\/asia\/wp-content\/uploads\/sites\/22\/2025\/03\/Robbert-Kreber.jpg 1284w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<p><strong>The Tadano Group announces Robbert Kreber as the new Business Leader for the Benelux markets of Belgium, Netherlands and Luxembourg, replacing Jacob Wijnker. Using the OneTadano concept, he will lead efforts of the local team to deliver a best-in-class customer experience, leverage the collective strength of the global teams and maximize synergies to increase the Tadano presence in these markets.<\/strong><\/p>\n\n\n\n<p>Kreber offers nearly 30 years of industrial and heavy equipment business experience, working for several global companies. Possessing a strong entrepreneurial drive, he most recently refined aftermarket strategy and initiated recovery action plans for front- and back-office activities as Aftersales Director Europe and Director of Operations for a Chinese construction equipment company. Among other management responsibilities, Kreber served as Director of Sales &amp; Marketing for a Japanese construction company, defining and executing sales &amp; marketing strategic action plans. He also operates a business that sells, restores and services high-end classic cars.<\/p>\n\n\n\n<p>\u201cSuccess in the Benelux markets is critical to helping Tadano achieve our goal of becoming the world\u2019s leading supplier in the lifting equipment industry,\u201d offers Thomas Schramm, Vice President of Sales Subsidiaries for Tadano Europe. \u201cRobbert\u2019s strong service background on construction equipment and processes as well as broad operational and sales management experience provides the necessary skill set to lead our Benelux teams.\u201d<\/p>\n\n\n\n<p>Regarding his appointment, Kreber commented: \u201cTadano has a well-earned reputation for leadership and innovation within the lifting equipment industry. I am excited and honored to lead the strong Benelux teams and look forward to meeting with customers in the region and providing solutions for their lifting equipment needs.\u201d<\/p>\n\n\n\n<p>Tadano products and technologies play a vital role in the construction of everything from high-rise office buildings and highways to environmentally friendly wind turbines and residential structures. The broad Tadano equipment line includes all terrain, rough terrain, truck, telescopic and lattice boom, and loader cranes. A range of digital lifting solutions and online tools allow Tadano customers to work more efficiently and drive their business forward \u2013 today and tomorrow.<\/p>\n","protected":false},"featured_media":1615,"parent":0,"template":"","news_topics":[14],"class_list":["post-1614","news","type-news","status-publish","has-post-thumbnail","hentry","news_topics-company-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Robbert Kreber new Business Leader for Tadano Benelux<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tadano.com\/asia\/en\/news\/robbert-kreber-new-business-leader-for-tadano-benelux\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Robbert Kreber new Business Leader for Tadano Benelux\" \/>\n<meta property=\"og:description\" content=\"The Tadano Group announces Robbert Kreber as the new Business Leader for the Benelux markets of Belgium, Netherlands and Luxembourg, replacing Jacob Wijnker. Using the OneTadano concept, he will lead efforts of the local team to deliver a best-in-class customer experience, leverage the collective strength of the global teams and maximize synergies to increase the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tadano.com\/asia\/en\/news\/robbert-kreber-new-business-leader-for-tadano-benelux\/\" \/>\n<meta property=\"og:site_name\" content=\"Asia\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tadano.com\/asia\/wp-content\/uploads\/sites\/22\/2025\/03\/Robbert-Kreber.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1284\" \/>\n\t<meta property=\"og:image:height\" content=\"2282\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.tadano.com\\\/asia\\\/en\\\/news\\\/robbert-kreber-new-business-leader-for-tadano-benelux\\\/\",\"url\":\"https:\\\/\\\/www.tadano.com\\\/asia\\\/en\\\/news\\\/robbert-kreber-new-business-leader-for-tadano-benelux\\\/\",\"name\":\"Robbert Kreber new Business Leader for Tadano Benelux\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tadano.com\\\/asia\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.tadano.com\\\/asia\\\/en\\\/news\\\/robbert-kreber-new-business-leader-for-tadano-benelux\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tadano.com\\\/asia\\\/en\\\/news\\\/robbert-kreber-new-business-leader-for-tadano-benelux\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.tadano.com\\\/asia\\\/wp-content\\\/uploads\\\/sites\\\/22\\\/2025\\\/03\\\/Robbert-Kreber.jpg\",\"datePublished\":\"2023-01-24T13:16:07+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.tadano.com\\\/asia\\\/en\\\/news\\\/robbert-kreber-new-business-leader-for-tadano-benelux\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.tadano.com\\\/asia\\\/en\\\/news\\\/robbert-kreber-new-business-leader-for-tadano-benelux\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.tadano.com\\\/asia\\\/en\\\/news\\\/robbert-kreber-new-business-leader-for-tadano-benelux\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.tadano.com\\\/asia\\\/wp-content\\\/uploads\\\/sites\\\/22\\\/2025\\\/03\\\/Robbert-Kreber.jpg\",\"contentUrl\":\"https:\\\/\\\/www.tadano.com\\\/asia\\\/wp-content\\\/uploads\\\/sites\\\/22\\\/2025\\\/03\\\/Robbert-Kreber.jpg\",\"width\":1284,\"height\":2282},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.tadano.com\\\/asia\\\/en\\\/news\\\/robbert-kreber-new-business-leader-for-tadano-benelux\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.tadano.com\\\/asia\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Robbert Kreber new Business Leader for Tadano Benelux\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.tadano.com\\\/asia\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.tadano.com\\\/asia\\\/en\\\/\",\"name\":\"Asia\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.tadano.com\\\/asia\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Robbert Kreber new Business Leader for Tadano Benelux","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.tadano.com\/asia\/en\/news\/robbert-kreber-new-business-leader-for-tadano-benelux\/","og_locale":"en_US","og_type":"article","og_title":"Robbert Kreber new Business Leader for Tadano Benelux","og_description":"The Tadano Group announces Robbert Kreber as the new Business Leader for the Benelux markets of Belgium, Netherlands and Luxembourg, replacing Jacob Wijnker. 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