{"id":864,"date":"2021-03-17T14:17:39","date_gmt":"2021-03-17T14:17:39","guid":{"rendered":"https:\/\/www.tadano.com\/asia\/about\/"},"modified":"2026-02-24T13:33:15","modified_gmt":"2026-02-24T13:33:15","slug":"about","status":"publish","type":"page","link":"https:\/\/www.tadano.com\/asia\/en\/about\/","title":{"rendered":"About"},"content":{"rendered":"\n\n\n<section class=\"hero-section\">\n\n\t\n\t\n\t\n\t<div class=\"img-holder \">\n\t\t\t\t<div class=\"bg-stretch\" style=\"background-position: 0 50%; \">\n\t\t\t<span data-srcset=\"https:\/\/mediahub.tadano.com\/m\/3e5371e3560f257f\/hero-img_tadano_bauma_booth_opening-4.jpg, https:\/\/mediahub.tadano.com\/m\/3e5371e3560f257f\/hero_2x-img_tadano_bauma_booth_opening-4.jpg 2x\"><\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<div class=\"logo green-solutions\" style=\"display:none;\">\n\t\t\t<a href=\"#\"><img decoding=\"async\" src=\"https:\/\/www.tadano.com\/asia\/wp-content\/themes\/tadano\/assets\/dist\/images\/Green-Solutions_Logo_White.svg\"><\/a>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"container\">\n\t\t<div class=\"text-holder \">\n\t\t\t<div class=\"wrap\">\n\t\t\t\t\n\t\t\t\t<ul class=\"breadcrumbs\"><li><a href=\"https:\/\/www.tadano.com\/asia\/en\/\">Home<\/a><\/li><\/ul>\n\t\t\t\t\n\n<h1 class=\"wp-block-heading\">Who we are<\/h1>\n\n\n\n<p>Tadano is dedicated to providing outstanding, innovative lifting solutions that serve a variety of needs for customers worldwide.<\/p>\n\n\n\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group__inner-container\">\n<h2 class=\"wp-block-heading\">Our mission<\/h2>\n\n\n\n<p>Tadano\u2019s slogan, \u201cReaching new heights,\u201d represents our dedication to exceeding customer expectations and advancing a sustainable future. Through world-leading lifting and access equipment, we deliver innovative technology and safety, fostering progress and prosperity for our customers and society. By continuously extending the boundaries of possibility, Tadano is committed to creating value that contributes to a better world and a brighter future.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">OUR PHILOSOPHY<\/h2>\n\n\n\n<p>The Tadano Group adheres to its Corporate Philosophy of Sozo (Creation), Hoshi (Contribution), and Kyoryoku (Cooperation), firmly believing that a company can only exist successfully if it is in harmony with society and people. Pursuant to this, Tadano and its employees contribute to the development of local and international communities and promote business activities that help protect the global environment. We also work to maximize corporate value while meeting and exceeding stakeholder expectations.<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading alignfull\">Sozo (Creation)<\/h3>\n\n\n\n<p class=\"has-small-font-size\">We will create by innovating and taking pride in high-quality products.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Hoshi (Contribution)<\/h3>\n\n\n\n<p class=\"has-small-font-size\">We will contribute to our customers\u2019 success and serve society.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Kyoryoku (Cooperation)<\/h3>\n\n\n\n<p class=\"has-small-font-size\">We will cooperate to ensure our happiness and strengthen the bonds between us.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Our CORE values<\/h2>\n\n\n\n<p>Tadano\u2019s Core Values are \u201cSafety, Quality, and Efficiency based on Compliance (C+SQE).\u201d We put the highest priority on the safety of society and all those who make and use are products and services. We pursue quality improvement, including that of products, services, and business operations. We enhance the efficiency of our own business operations, in addition to contributing to improvements in the business efficiency of our customers. Compliance provides the groundwork that enables Tadano to actualize safety, quality, and efficiency, as we act with fairness and honesty and maintain a high sense of ethics.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:68px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.tadano.co.jp\/en\/history\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/mediahub.tadano.com\/m\/7ef36e95b449b643\/original\/img_tadano_history_jp-1.jpg\" alt=\"\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading\">TADANO&#8217;S HISTORY<\/h1>\n\n\n\n<p>From its origins in 1919, when founder Masuo Tadano set out to contribute to society through welding innovation, to becoming a global leader in lifting equipment, Tadano\u2019s story is one of engineering excellence, bold vision, and continuous growth. Shaped by pioneering milestones in Japan, Germany, Italy, and the United States\u2014including the legacies of Demag, Faun, Manitex, and others\u2014Tadano has driven crane innovation for over a century. Discover how technological breakthroughs, global expansion, and a commitment to quality have defined Tadano\u2019s journey and positioned the company at the forefront of the lifting industry worldwide.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.tadano.co.jp\/en\/history\/\" target=\"_blank\" rel=\"noreferrer noopener\">EXPLORE TADANO&#8217;S HISTORY<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<div style=\"height:65px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n    <section class=\"news-section\">\n\n    <div class=\"container\">\n      <div class=\"text-block\">\n        <h2>News<\/h2>\n        <p>Dive into the latest news and developments from the Tadano Group.<\/p>                \n                  <a href=\"https:\/\/www.tadano.com\/asia\/en\/news-list\/\" class=\"link-more\">EXPLORE ALL News<\/a>\n        \n\n                <div class=\"controls\">\n          <svg width=\"14\" height=\"31\" viewBox=\"0 0 14 31\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n           <path d=\"M13 1L1 15.5L13 30\" stroke=\"#fff\"\/>\n          <\/svg>\n          <svg width=\"15\" height=\"31\" viewBox=\"0 0 15 31\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n           <path d=\"M1 1L14 15.5L1 30\" stroke=\"#fff\"\/>\n          <\/svg>\n        <\/div>\n        \n\n        \n      <\/div>\n      <div class=\"slick-slider simple-slider\">\n                              <div>\n              <div class=\"news-single\">\n                <a href=\"https:\/\/www.tadano.com\/asia\/en\/news\/ac-7-450-for-wiesbauer\/\">\n                  <strong class=\"title\">AC 7.450-1 for Wiesbauer<\/strong>\n                  <ul class=\"meta\">\n                    <li>Publication<\/li>\n                    <li><time datetime=\"2020-01-01\">Apr\/13\/2026<\/time><\/li>\n                  <\/ul>\n                <\/a>\n              <\/div>\n            <\/div>\n                      <div>\n              <div class=\"news-single\">\n                <a href=\"https:\/\/www.tadano.com\/asia\/en\/news\/two-ac-for-talleres-y-gruas-estacion\/\">\n                  <strong class=\"title\">Two AC for Talleres y Gr\u00faas Estaci\u00f3n<\/strong>\n                  <ul class=\"meta\">\n                    <li>Publication<\/li>\n                    <li><time datetime=\"2020-01-01\">Apr\/02\/2026<\/time><\/li>\n                  <\/ul>\n                <\/a>\n              <\/div>\n            <\/div>\n                      <div>\n              <div class=\"news-single\">\n                <a href=\"https:\/\/www.tadano.com\/asia\/en\/news\/heytadano-upgrades\/\">\n                  <strong class=\"title\">heyTadano Upgrades<\/strong>\n                  <ul class=\"meta\">\n                    <li>Publication<\/li>\n                    <li><time datetime=\"2020-01-01\">Mar\/26\/2026<\/time><\/li>\n                  <\/ul>\n                <\/a>\n              <\/div>\n            <\/div>\n                      <div>\n              <div class=\"news-single\">\n                <a href=\"https:\/\/www.tadano.com\/asia\/en\/news\/four-tadano-cranes-for-steil\/\">\n                  <strong class=\"title\">Four Tadano Cranes for Steil<\/strong>\n                  <ul class=\"meta\">\n                    <li>Publication<\/li>\n                    <li><time datetime=\"2020-01-01\">Mar\/17\/2026<\/time><\/li>\n                  <\/ul>\n                <\/a>\n              <\/div>\n            <\/div>\n                      <div>\n              <div class=\"news-single\">\n                <a href=\"https:\/\/www.tadano.com\/asia\/en\/news\/tadano-at-conexpo-2026\/\">\n                  <strong class=\"title\">Tadano at ConExpo 2026<\/strong>\n                  <ul class=\"meta\">\n                    <li>Publication<\/li>\n                    <li><time datetime=\"2020-01-01\">Mar\/03\/2026<\/time><\/li>\n                  <\/ul>\n                <\/a>\n              <\/div>\n            <\/div>\n                      <div>\n              <div class=\"news-single\">\n                <a href=\"https:\/\/www.tadano.com\/asia\/en\/news\/south-korean-executives-introduced-to-long-awaited-gr-700n-3-model-as-they-tour-tadano-plants\/\">\n                  <strong class=\"title\">South Korean executives introduced to long-awaited GR-700N-3 model as they tour Tadano Plants<\/strong>\n                  <ul class=\"meta\">\n                    <li>Publication<\/li>\n                    <li><time datetime=\"2020-01-01\">Feb\/27\/2026<\/time><\/li>\n                  <\/ul>\n                <\/a>\n              <\/div>\n            <\/div>\n                      <div>\n              <div class=\"news-single\">\n                <a href=\"https:\/\/www.tadano.com\/asia\/en\/news\/new-tadano-ac-7-450-1-for-adekma\/\">\n                  <strong class=\"title\">New Tadano AC 7.450-1 for ADEKMA<\/strong>\n                  <ul class=\"meta\">\n                    <li>Publication<\/li>\n                    <li><time datetime=\"2020-01-01\">Feb\/24\/2026<\/time><\/li>\n                  <\/ul>\n                <\/a>\n              <\/div>\n            <\/div>\n                      <div>\n              <div class=\"news-single\">\n                <a href=\"https:\/\/www.tadano.com\/asia\/en\/news\/distributors-in-gcc-took-part-in-a-tadano-middle-easts-expert-training-and-test-for-spare-parts\/\">\n                  <strong class=\"title\">Distributors in GCC Took Part in a Tadano Middle East\u2019s Expert Training and Test for Spare Parts<\/strong>\n                  <ul class=\"meta\">\n                    <li>Publication<\/li>\n                    <li><time datetime=\"2020-01-01\">Feb\/17\/2026<\/time><\/li>\n                  <\/ul>\n                <\/a>\n              <\/div>\n            <\/div>\n                      <div>\n              <div class=\"news-single\">\n                <a href=\"https:\/\/www.tadano.com\/asia\/en\/news\/tadano-celebrates-topping-out-ceremony-for-new-european-spare-parts-center-in-lauf\/\">\n                  <strong class=\"title\">Tadano Celebrates Topping-Out Ceremony for New European Spare Parts Center in Lauf<\/strong>\n                  <ul class=\"meta\">\n                    <li>Publication<\/li>\n                    <li><time datetime=\"2020-01-01\">Feb\/10\/2026<\/time><\/li>\n                  <\/ul>\n                <\/a>\n              <\/div>\n            <\/div>\n                      <div>\n              <div class=\"news-single\">\n                <a href=\"https:\/\/www.tadano.com\/asia\/en\/news\/tadano-celebrates-with-shing-fung-as-the-hong-kong-distributor-marks-50-years\/\">\n                  <strong class=\"title\">Tadano celebrates with Shing Fung as the Hong Kong distributor marks 50 years<\/strong>\n                  <ul class=\"meta\">\n                    <li>Publication<\/li>\n                    <li><time datetime=\"2020-01-01\">Feb\/06\/2026<\/time><\/li>\n                  <\/ul>\n                <\/a>\n              <\/div>\n            <\/div>\n                        <\/div>\n    <\/div>\n  <\/section>\n  ","protected":false},"excerpt":{"rendered":"<p>Our mission Tadano\u2019s slogan, \u201cReaching new heights,\u201d represents our dedication to exceeding customer expectations and advancing a sustainable future. Through world-leading lifting and access equipment, we deliver innovative technology and safety, fostering progress and prosperity for our customers and society. By continuously extending the boundaries of possibility, Tadano is committed to creating value that contributes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>About - Asia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tadano.com\/asia\/en\/about\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About - Asia\" \/>\n<meta property=\"og:description\" content=\"Our mission Tadano\u2019s slogan, \u201cReaching new heights,\u201d represents our dedication to exceeding customer expectations and advancing a sustainable future. Through world-leading lifting and access equipment, we deliver innovative technology and safety, fostering progress and prosperity for our customers and society. 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