{"id":1259,"date":"2022-06-22T08:36:25","date_gmt":"2022-06-22T08:36:25","guid":{"rendered":"https:\/\/www.tadano.com\/india\/en\/news\/tadano-at-bauma-2022\/"},"modified":"2024-04-09T10:24:02","modified_gmt":"2024-04-09T10:24:02","slug":"tadano-at-bauma-2022","status":"publish","type":"news","link":"https:\/\/www.tadano.com\/india\/en\/news\/tadano-at-bauma-2022\/","title":{"rendered":"Tadano at bauma 2022"},"content":{"rendered":"\n

In the run-up to bauma 2022, Tadano announced a broad innovation campaign with cutting-edge products and offerings, awakening tremendous interest among customers and partners. \u201cWe\u2019ll be taking advantage of this year\u2019s bauma to show an international public everything we\u2019ve achieved in the past few years and the enormous progress we\u2019ve made in a number of areas that benefit our customers. Tadano is excited to welcome visitors to our booth at bauma for them to witness the numerous innovations in terms of products and solutions\u201d says Tadano Faun GmbH and Tadano Demag GmbH CEO Jens Ennen.<\/strong><\/p>\n\n\n\n

Tadano wants to be measured by this self-confident statement at the upcoming bauma trade fair and show that the company is accelerating along the right path by providing top-notch lifting solutions and getting the highest levels of customer satisfaction globally.<\/p>\n\n\n\n

These efforts are spearheaded by the motto \u201cYour Passion. Our DNA<\/em>.\u201d Jens Ennen explains the reasoning behind it: \u201cFor our customers, cranes are more than just another tool that they use. We share their passion for cranes. Our employees often say that cranes run in their blood \u2013 they are part of our DNA. For us, every single lift that is performed is just as important as it is to the customer.\u201d<\/p>\n\n\n\n

bauma makes OneTadano<\/em> tangible<\/strong><\/p>\n\n\n\n

The starting point for the OneTadano<\/em> strategy was the integration of Demag into the Tadano Group in 2019, which was a strong signal sent by Tadano to the lifting industry, as a major step towards our goal of becoming No. 1 worldwide in the lifting equipment industry.<\/p>\n\n\n\n

Tadano\u2019s objective is to earn the position of the first choice for customers, and to position Tadano as a leading industrial supplier of lifting equipment solutions.<\/p>\n\n\n\n

To this end, many initiatives have been taken, always with the intention of putting customers’ needs first.<\/p>\n\n\n\n

A main initiative has been merging local sales and service branches in all markets into joint Tadano teams. These branches used to act independently of each other, but this change has enabled them to provide more comprehensive offerings to customers along with better service, since it is covering all their equipment.<\/p>\n\n\n\n

\u201cWe know that we can only be successful if we also provide industry-leading support for our products. This way, our customers now enjoy getting support for all their Tadano cranes and legacy Demag cranes from these consolidated service and parts teams with a single call.\u201d explains Klaus Kr\u00f6ppel, Senior Vice President Sales, Tadano Demag GmbH & Tadano Faun GmbH.<\/p>\n\n\n\n

Another major initiative Tadano has taken started with the recent launch of the Tadano AC 2.040-1 all terrain crane, which<\/a> is a world first in two ways: it is the first all terrain crane jointly developed by Tadano\u2019s Lauf and Zweibr\u00fccken locations in Germany and the AC 2.040-1 is the very first member of the future Tadano AC family.<\/p>\n\n\n\n

\u201cThat\u2019s why this market launch is really special for us \u2013 after all, the new AC 2.040-1 is the first crane to combine the best of our two worlds with the know-how from Zweibr\u00fccken and Lauf,\u201d All Terrain Crane Product Line VP Dr. Frank Schr\u00f6der proudly points out. This also means that the AC 2.040-1 is blazing a trail that all Tadano all terrain cranes will be following in the future: All future models will share the same DNA with:a standardized crane control system, cab, on board diagnostics, telematics, and many other technologies.  <\/p>\n\n\n\n

Successful product campaign<\/strong><\/p>\n\n\n\n

Since the last bauma trade fair in 2019, Tadano started an unparalleled innovation push and has launched 12 new cranes and solutions on the market. The list includes the AC 2.040-1, AC 4.070L-1, AC 4.080-1, AC 5.120\u20111, AC 7.450-1, HK 4.050-1, and HK 4.070-1 models, as well as a telescopic boom crawler crane that is produced in Zweibr\u00fccken, the GTC-2000. On top of that, three rough terrain models from the GR series have become available for sale and use in the European market since April 2021.<\/p>\n\n\n\n

OneBrand<\/em><\/strong> & Standardization of product names<\/strong><\/p>\n\n\n\n

Tadano has also standardized the product names for all its all terrain and lattice boom crawler cranes as part of its OneBrand<\/em> strategy. The change has applied to the Tadano (Faun) ATF and Demag AC all terrain product lines, as well as to Demag CC lattice boom crawler cranes: For example, the AC 450-7 has become the AC 7.450-1. As a further step, the product names for the telescopic boom crawler cranes in the GTC line will be standardized and changed in line with the names used in the American market, with the GTC\u20111800EX kicking things off: Effective immediately, it will be sold under the GTC\u20112000 model name worldwide. This new naming system has not only become well-established in the market, but has also been warmly received from the company\u2019s customers.<\/p>\n\n\n\n

This also goes for the company\u2019s most recent market launches, as Tadano\u2019s customers are expanding the presence of these new cranes on work sites throughout the world the AC 2.040-1, the AC 4.080-1, and the seven-axle AC 7.450-1, all of which are enjoying high levels of demand since their launch. This demand continues to be vibrant, as shown with the news that Saudi crane service provider Expertise placed a large order for 79 Tadano AC cranes from Tadano in Zweibr\u00fccken this spring.<\/p>\n\n\n\n

Tadano Green Solutions<\/strong><\/p>\n\n\n\n

Tadano is making many efforts as part of its commitment to sustainability and protecting the environment. The Tadano Group has published its goals of reducing the CO2<\/sub> emissions from its business activities by 25 percent worldwide and those from its products by 35 percent by 2030. \u201cAgainst that backdrop, we\u2019ll be showcasing additional solutions for environmentally friendly crane operation at this year\u2019s bauma as well,\u201d Jens Ennen reveals.<\/p>\n\n\n\n

The company\u2019s commitment to these goals can also be seen in its development of trailblazing products and solutions in the area of sustainability, in the constant desire to have all the solutions in hand to meet the growing needs of our customers, but also the rapidly evolving ecological standards in the various world markets. For instance, Tadano has announced the world\u2019s first fully electric rough terrain crane, which is currently in an advanced development stage. The new crane will be able to travel to and from work sites and take care of all lifting operations there exclusively with energy supplied by its batteries, making zero-emission operation possible. The crane\u2019s market launch is planned for the end of 2023.<\/p>\n\n\n\n

Another example is the ESTA-award-winning E-Pack which has been available since 2020. This feature is an electro-hydraulic system that comes with an integrated 32-kW electric motor that makes extremely quiet zero-emission crane operation possible. Applications include indoor jobs, projects in urban areas, and nighttime work in residential areas. The E-Pack can be used to carry out all crane functions maintaining the corresponding crane\u2019s maximum lifting capacity and the other performance characteristics are comparable to those achieved with operation with a diesel engine in many work areas. It should come as no surprise that demand for the E-Pack is strong, with customers increasingly ordering new AC models with this innovative unit or retrofitting existing cranes with it.<\/p>\n\n\n\n

On top of that, many Tadano cranes can be operated in an environmentally friendly manner thanks to, model-specific, compatibility with various alternative diesel fuels, and Tadano is constantly working on expanding the list of compatible models. The use of these fuels, such as HVO, makes crane operation with reduced emissions possible so that cranes are more climate- and environmentally friendly.<\/p>\n\n\n\n

In this way, Tadano works to develop green solutions for its customers while not forgetting to innovate for the needs of customers working in markets where internal combustion engines are still the norm, ultimately always giving the customer a choice, and a different solution to all their needs.<\/p>\n\n\n\n

Digital solutions<\/strong><\/p>\n\n\n\n

Tadano will also be showcasing a large number of solutions, tools, and offerings in the area of digitalization at bauma. \u201cHowever, it\u2019s important for me to point out that digitalization is not an end in itself for us, and is instead something we\u2019re tackling with a focus on our customers so that we can meet their specific needs,\u201d underscores Klaus Kr\u00f6ppel. Visitors will be able to see that for themselves: The company\u2019s booth will provide them with the opportunity to try out a number of Tadano tools and experience their benefits. The tools include: the LiftPlan outrigger load and work range tool, IC-1 Remote & Hello Net, and the new Heavy Goods logistics planning tool. Other highlights from the Tadano digitalization campaign include its new www.tadano.com<\/a> website, which went live at the end of 2021, and its brand-new www.tadanoworld.com<\/a> digital showroom. This showroom has been \u201copen\u201d since mid-May, is constantly being filled with new exhibits, and will show all machines, solutions, and service offerings that Tadano will showcase at bauma 2022 when the show opens. \u201cIt really is worth it to take a peek at our showroom often \u2013 there\u2019s always something new in Tadanoworld.com.\u201d Vice President Marketing European & Pan-American Operations Sven Ebinger recommends.<\/p>\n\n\n\n

An optimistic message for bauma 2022<\/strong><\/p>\n\n\n\n

Tadano is on schedule to fulfill its 2021 announcement that it would be launching 15 new cranes in the coming years, with the first ones already having been brought to life.<\/p>\n\n\n\n

\u201cOur OneTadano<\/em> transformation process is going as planned, and it\u2019s something we\u2019ll get the chance to show everyone at bauma,\u201d points out Jens Ennen, who has the numbers to back up his statement: Nearly all the products on display did not even exist yet at the time of bauma 2019, and several models and solutions will be celebrating their world debut at bauma 2022.<\/p>\n\n\n\n

Jens Ennen sees it all with optimism: \u201cDespite all the challenges, such as the pandemic and various supply chain disruptions, we\u2019ve been able to deliver very impressive results since the last bauma. Our customers have told us they believe that we have made the right choices and have been with us all along our journey towards \u201cOne Tadano.\u201d That\u2019s why we\u2019re very proud of the fact that we\u2019ll be able to showcase the benefits that our customers enjoy at the biggest booth we\u2019ve ever had in Munich, and we’re really looking forward to welcoming our customers and showing them even more of what we’ve been working on just for them\u201d Tadano Faun GmbH and Tadano Demag GmbH CEO Jens Ennen concludes.<\/p>\n","protected":false},"featured_media":1260,"parent":0,"template":"","news_topics":[22],"acf":[],"yoast_head":"\nTadano at bauma 2022<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tadano.com\/india\/en\/news\/tadano-at-bauma-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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