{"id":2581,"date":"2021-03-17T14:17:39","date_gmt":"2021-03-17T14:17:39","guid":{"rendered":"https:\/\/www.tadano.com\/oceania\/about\/"},"modified":"2026-02-24T15:11:44","modified_gmt":"2026-02-24T15:11:44","slug":"about","status":"publish","type":"page","link":"https:\/\/www.tadano.com\/oceania\/en\/about\/","title":{"rendered":"About"},"content":{"rendered":"\n\n\n<section class=\"hero-section\">\n\n\t\n\t\n\t\n\t<div class=\"img-holder \">\n\t\t\t\t<div class=\"bg-stretch\" style=\"background-position: 100% 100%; \">\n\t\t\t<span data-srcset=\"https:\/\/assets.onetadano.com\/celum_assets\/hero\/TDN+Joining+Forces+Hero+Image+4K.jpg, https:\/\/assets.onetadano.com\/celum_assets\/hero-2x\/TDN+Joining+Forces+Hero+Image+4K.jpg 2x\"><\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<div class=\"logo green-solutions\" style=\"display:none;\">\n\t\t\t<a href=\"#\"><img decoding=\"async\" src=\"https:\/\/www.tadano.com\/oceania\/wp-content\/themes\/tadano\/assets\/dist\/images\/Green-Solutions_Logo_White.svg\"><\/a>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"container\">\n\t\t<div class=\"text-holder \">\n\t\t\t<div class=\"wrap\">\n\t\t\t\t\n\t\t\t\t<ul class=\"breadcrumbs\"><li><a href=\"https:\/\/www.tadano.com\/oceania\/en\/\">Home<\/a><\/li><\/ul>\n\t\t\t\t\n\n<h1 class=\"wp-block-heading\">Who we are<\/h1>\n\n\n\n<p>Tadano is dedicated to providing outstanding, innovative lifting solutions that serve a variety of needs for customers worldwide.<\/p>\n\n\n\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group__inner-container\">\n<h2 class=\"wp-block-heading\">Our mission<\/h2>\n\n\n\n<p>Tadano\u2019s slogan, \u201cReaching new heights,\u201d represents our dedication to exceeding customer expectations and advancing a sustainable future. Through world-leading lifting and access equipment, we deliver innovative technology and safety, fostering progress and prosperity for our customers and society. By continuously extending the boundaries of possibility, Tadano is committed to creating value that contributes to a better world and a brighter future.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">OUR PHILOSOPHY<\/h2>\n\n\n\n<p>The Tadano Group adheres to its Corporate Philosophy of Sozo (Creation), Hoshi (Contribution), and Kyoryoku (Cooperation), firmly believing that a company can only exist successfully if it is in harmony with society and people. Pursuant to this, Tadano and its employees contribute to the development of local and international communities and promote business activities that help protect the global environment. We also work to maximize corporate value while meeting and exceeding stakeholder expectations.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading alignfull\">Sozo (Creation)<\/h3>\n\n\n\n<p class=\"has-small-font-size\">We will create by innovating and taking pride in high-quality products.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Hoshi (Contribution)<\/h3>\n\n\n\n<p class=\"has-small-font-size\">We will contribute to our customers\u2019 success and serve society.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Kyoryoku (Cooperation)<\/h3>\n\n\n\n<p class=\"has-small-font-size\">We will cooperate to ensure our happiness and strengthen the bonds between us.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Our CORE values<\/h2>\n\n\n\n<p>Tadano\u2019s Core Values are \u201cSafety, Quality, and Efficiency based on Compliance (C+SQE).\u201d We put the highest priority on the safety of society and all those who make and use are products and services. We pursue quality improvement, including that of products, services, and business operations. We enhance the efficiency of our own business operations, in addition to contributing to improvements in the business efficiency of our customers. Compliance provides the groundwork that enables Tadano to actualize safety, quality, and efficiency, as we act with fairness and honesty and maintain a high sense of ethics.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:68px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Tadano OCEANIA<\/h2>\n\n\n\n<p>Even before Tadano started its direct operations in the Oceania region in 2010, its brand has been highly recognised as one of the Japan-based world\u2019s leading mobile crane manufactures. Tadano Oceania Pty Ltd is a 100%-owned Tadano group company and has been dramatically enhancing Tadano\u2019s capability to fulfil our customers\u2019 expectations in sales and equipment, support of new and used mobile cranes, including service, technical product support, and spare parts supplies in the Oceania region.<\/p>\n\n\n\n<p>Our market share of Rough Terrain Cranes and Truck Cranes in Australia already reached 61% and 55% in 2014 respectively, and has been rapidly developing our presence and reputation in the product segments of All Terrain Cranes and Telescopic Boom Crawler Cranes. Our strategic network provides coverage all around the Oceania region, with a regional headquarters and service workshop in Brisbane, a sales branch and service workshop in Sydney, Perth and Melbourne and allied service agents in Adelaide and New Zealand.<\/p>\n\n\n\n<p>Nobody has built more hydraulic cranes over the past 65 years than Tadano, but our mission has been the same since day one: to provide quality machines for society\u2019s changing needs. We believe that because machines exist to serve people, our products must benefit not only their owners, but also the community and the environment we all share. With state-of-the-art operating systems and field proven design features, Tadano has become a technology leader in the pursuit of these ideals.<\/p>\n\n\n\n<p>We practice our three core values throughout every function of our business from manufacturing through to distribution; safety, quality and efficiency. You can expect nothing less from us, a mobile crane manufacturer leading the way both globally and locally.<\/p>\n\n\n\n<div style=\"height:65px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.tadano.co.jp\/en\/history\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/mediahub.tadano.com\/m\/7ef36e95b449b643\/original\/img_tadano_history_jp-1.jpg\" alt=\"\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading\">TADANO&#8217;S HISTORY<\/h1>\n\n\n\n<p>From its origins in 1919, when founder Masuo Tadano set out to contribute to society through welding innovation, to becoming a global leader in lifting equipment, Tadano\u2019s story is one of engineering excellence, bold vision, and continuous growth. Shaped by pioneering milestones in Japan, Germany, Italy, and the United States\u2014including the legacies of Demag, Faun, Manitex, and others\u2014Tadano has driven crane innovation for over a century. Discover how technological breakthroughs, global expansion, and a commitment to quality have defined Tadano\u2019s journey and positioned the company at the forefront of the lifting industry worldwide.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.tadano.co.jp\/en\/history\/\" target=\"_blank\" rel=\"noreferrer noopener\">EXPLORE TADANO&#8217;S HISTORY<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n    <section class=\"news-section\">\n\n    <div class=\"container\">\n      <div class=\"text-block\">\n        <h2>News<\/h2>\n        <p>Dive into the latest news and developments from the Tadano Group.<\/p>                \n                  <a href=\"https:\/\/www.tadano.com\/oceania\/en\/news-list\/\" class=\"link-more\">EXPLORE ALL News<\/a>\n        \n\n                <div class=\"controls\">\n          <svg width=\"14\" height=\"31\" viewBox=\"0 0 14 31\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n           <path d=\"M13 1L1 15.5L13 30\" stroke=\"#fff\"\/>\n          <\/svg>\n          <svg width=\"15\" height=\"31\" viewBox=\"0 0 15 31\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n           <path d=\"M1 1L14 15.5L1 30\" stroke=\"#fff\"\/>\n          <\/svg>\n        <\/div>\n        \n\n        \n      <\/div>\n      <div class=\"slick-slider simple-slider\">\n                              <div>\n              <div class=\"news-single\">\n                <a href=\"https:\/\/www.tadano.com\/oceania\/en\/news\/heytadano-upgrades\/\">\n                  <strong class=\"title\">heyTadano Upgrades<\/strong>\n                  <ul class=\"meta\">\n                    <li>Publication<\/li>\n                    <li><time datetime=\"2020-01-01\">Mar\/26\/2026<\/time><\/li>\n                  <\/ul>\n                <\/a>\n              <\/div>\n            <\/div>\n                      <div>\n              <div class=\"news-single\">\n                <a href=\"https:\/\/www.tadano.com\/oceania\/en\/news\/tadano-at-conexpo-2026\/\">\n                  <strong class=\"title\">Tadano at ConExpo 2026<\/strong>\n                  <ul class=\"meta\">\n                    <li>Publication<\/li>\n                    <li><time datetime=\"2020-01-01\">Mar\/03\/2026<\/time><\/li>\n                  <\/ul>\n                <\/a>\n              <\/div>\n            <\/div>\n                      <div>\n              <div class=\"news-single\">\n                <a href=\"https:\/\/www.tadano.com\/oceania\/en\/news\/tadano-expanding-seamless-communication-with-lift-api-services\/\">\n                  <strong class=\"title\">Tadano expanding seamless communication with Lift API Services<\/strong>\n                  <ul class=\"meta\">\n                    <li>Publication<\/li>\n                    <li><time datetime=\"2020-01-01\">Aug\/08\/2025<\/time><\/li>\n                  <\/ul>\n                <\/a>\n              <\/div>\n            <\/div>\n                      <div>\n              <div class=\"news-single\">\n                <a href=\"https:\/\/www.tadano.com\/oceania\/en\/news\/tadano-employees-union-members-and-families-unite-for-beach-cleanup-learning-session-on-the-impact-of-litter\/\">\n                  <strong class=\"title\">Tadano employees, union members, and families unite for beach cleanup, learning session on the impact of litter<\/strong>\n                  <ul class=\"meta\">\n                    <li>Publication<\/li>\n                    <li><time datetime=\"2020-01-01\">Jul\/09\/2025<\/time><\/li>\n                  <\/ul>\n                <\/a>\n              <\/div>\n            <\/div>\n                      <div>\n              <div class=\"news-single\">\n                <a href=\"https:\/\/www.tadano.com\/oceania\/en\/news\/www.tadano.completes-acquisition-of-ihi-transport-machinerys-transportation-system-business\">\n                  <strong class=\"title\">Tadano Completes Acquisition of IHI Transport Machinery\u2019s Transportation System Business<\/strong>\n                  <ul class=\"meta\">\n                    <li>Publication<\/li>\n                    <li><time datetime=\"2020-01-01\">Jul\/01\/2025<\/time><\/li>\n                  <\/ul>\n                <\/a>\n              <\/div>\n            <\/div>\n                      <div>\n              <div class=\"news-single\">\n                <a href=\"https:\/\/www.tadano.com\/oceania\/en\/news\/tadano-at-bauma-2025\/\">\n                  <strong class=\"title\">Tadano at bauma 2025<\/strong>\n                  <ul class=\"meta\">\n                    <li>Publication<\/li>\n                    <li><time datetime=\"2020-01-01\">Apr\/07\/2025<\/time><\/li>\n                  <\/ul>\n                <\/a>\n              <\/div>\n            <\/div>\n                      <div>\n              <div class=\"news-single\">\n                <a href=\"https:\/\/www.tadano.com\/oceania\/en\/news\/the-new-ac-4-070hl-1-and-ac-5-120h-1-tadano-hybrid-cranes\/\">\n                  <strong class=\"title\">The new AC 4.070HL-1 and AC 5.120H-1 Tadano hybrid cranes<\/strong>\n                  <ul class=\"meta\">\n                    <li>Publication<\/li>\n                    <li><time datetime=\"2020-01-01\">Apr\/07\/2025<\/time><\/li>\n                  <\/ul>\n                <\/a>\n              <\/div>\n            <\/div>\n                      <div>\n              <div class=\"news-single\">\n                <a href=\"https:\/\/www.tadano.com\/oceania\/en\/news\/the-new-cc-78-1250-1\/\">\n                  <strong class=\"title\">The new CC 78.1250-1 lattice boom crawler crane<\/strong>\n                  <ul class=\"meta\">\n                    <li>Publication<\/li>\n                    <li><time datetime=\"2020-01-01\">Apr\/03\/2025<\/time><\/li>\n                  <\/ul>\n                <\/a>\n              <\/div>\n            <\/div>\n                      <div>\n              <div class=\"news-single\">\n                <a href=\"https:\/\/www.tadano.com\/oceania\/en\/news\/safety-every-day-every-lift-tadano-showcases-innovation-and-technology-advancements-at-ces-2025\/\">\n                  <strong class=\"title\">&#8220;Safety. Every Day. Every Lift.&#8221;: Tadano showcases innovation and technology advancements at CES 2025<\/strong>\n                  <ul class=\"meta\">\n                    <li>Publication<\/li>\n                    <li><time datetime=\"2020-01-01\">Mar\/12\/2025<\/time><\/li>\n                  <\/ul>\n                <\/a>\n              <\/div>\n            <\/div>\n                      <div>\n              <div class=\"news-single\">\n                <a href=\"https:\/\/www.tadano.com\/oceania\/en\/news\/the-new-ac-5-250l-2-all-terrain-crane\/\">\n                  <strong class=\"title\">The new AC 5.250L-2 all terrain crane<\/strong>\n                  <ul class=\"meta\">\n                    <li>Publication<\/li>\n                    <li><time datetime=\"2020-01-01\">Feb\/17\/2025<\/time><\/li>\n                  <\/ul>\n                <\/a>\n              <\/div>\n            <\/div>\n                        <\/div>\n    <\/div>\n  <\/section>\n  ","protected":false},"excerpt":{"rendered":"<p>Our mission Tadano\u2019s slogan, \u201cReaching new heights,\u201d represents our dedication to exceeding customer expectations and advancing a sustainable future. Through world-leading lifting and access equipment, we deliver innovative technology and safety, fostering progress and prosperity for our customers and society. By continuously extending the boundaries of possibility, Tadano is committed to creating value that contributes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>About - Oceania<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tadano.com\/oceania\/en\/about\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About - Oceania\" \/>\n<meta property=\"og:description\" content=\"Our mission Tadano\u2019s slogan, \u201cReaching new heights,\u201d represents our dedication to exceeding customer expectations and advancing a sustainable future. 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