{"id":18526,"date":"2021-03-17T14:17:39","date_gmt":"2021-03-17T14:17:39","guid":{"rendered":"https:\/\/www.tadano.com\/uscan\/about\/"},"modified":"2026-02-24T15:07:43","modified_gmt":"2026-02-24T15:07:43","slug":"about","status":"publish","type":"page","link":"https:\/\/www.tadano.com\/uscan\/en\/about\/","title":{"rendered":"About"},"content":{"rendered":"\n\n\n<section class=\"hero-section\">\n\n\t\n\t\n\t\n\t<div class=\"img-holder \">\n\t\t\t\t<div class=\"bg-stretch\" style=\"background-position: 100% 100%; \">\n\t\t\t<span data-srcset=\"https:\/\/assets.onetadano.com\/celum_assets\/hero\/TDN+Joining+Forces+Hero+Image+4K.jpg, https:\/\/assets.onetadano.com\/celum_assets\/hero-2x\/TDN+Joining+Forces+Hero+Image+4K.jpg 2x\"><\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<div class=\"logo green-solutions\" style=\"display:none;\">\n\t\t\t<a href=\"#\"><img decoding=\"async\" src=\"https:\/\/www.tadano.com\/uscan\/wp-content\/themes\/tadano\/assets\/dist\/images\/Green-Solutions_Logo_White.svg\"><\/a>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"container\">\n\t\t<div class=\"text-holder \">\n\t\t\t<div class=\"wrap\">\n\t\t\t\t\n\t\t\t\t<ul class=\"breadcrumbs\"><li><a href=\"https:\/\/www.tadano.com\/uscan\/en\/\">Home<\/a><\/li><\/ul>\n\t\t\t\t\n\n<h1 class=\"wp-block-heading\">Who we are<\/h1>\n\n\n\n<p>Tadano is dedicated to providing outstanding, innovative lifting solutions that serve a variety of needs for customers worldwide.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mediahub.tadano.com\/m\/29a2df673f3547b1\/original\/doc_tadano_2025CorporateGuide_A4LQ.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Company Profile<\/a><\/div>\n<\/div>\n\n\n\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group__inner-container\">\n<h2 class=\"wp-block-heading\">Our mission<\/h2>\n\n\n\n<p>Tadano\u2019s slogan, \u201cReaching New Heights,\u201d represents our dedication to exceeding customer expectations and advancing a sustainable future. Through world-leading lifting and access equipment, we deliver innovative technology and safety, fostering progress and prosperity for our customers and society. By continuously extending the boundaries of possibility, Tadano is committed to creating value that contributes to a better world and a brighter future.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">OUR PHILOSOPHY<\/h2>\n\n\n\n<p>The Tadano Group adheres to its Corporate Philosophy of Sozo (Creation), Hoshi (Contribution), and Kyoryoku (Cooperation), firmly believing that a company can only exist successfully if it is in harmony with society and people. Pursuant to this, Tadano and its employees contribute to the development of local and international communities and promote business activities that help protect the global environment. We also work to maximize corporate value while meeting and exceeding stakeholder expectations.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading alignfull\">Sozo (Creation)<\/h3>\n\n\n\n<p class=\"has-small-font-size\">We will create by innovating and taking pride in high-quality products.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Hoshi (Contribution)<\/h3>\n\n\n\n<p class=\"has-small-font-size\">We will contribute to our customers\u2019 success and serve society.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Kyoryoku (Cooperation)<\/h3>\n\n\n\n<p class=\"has-small-font-size\">We will cooperate to ensure our happiness and strengthen the bonds between us.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Our CORE values<\/h2>\n\n\n\n<p>Tadano\u2019s Core Values are \u201cSafety, Quality, and Efficiency based on Compliance (C+SQE).\u201d We put the highest priority on the safety of society and all those who make and use are products and services. We pursue quality improvement, including that of products, services, and business operations. We enhance the efficiency of our own business operations, in addition to contributing to improvements in the business efficiency of our customers. Compliance provides the groundwork that enables Tadano to actualize safety, quality, and efficiency, as we act with fairness and honesty and maintain a high sense of ethics.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:68px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.tadano.co.jp\/en\/history\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/mediahub.tadano.com\/m\/7ef36e95b449b643\/original\/img_tadano_history_jp-1.jpg\" alt=\"\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading\">TADANO&#8217;S HISTORY<\/h1>\n\n\n\n<p>From its origins in 1919, when founder Masuo Tadano set out to contribute to society through welding innovation, to becoming a global leader in lifting equipment, Tadano\u2019s story is one of engineering excellence, bold vision, and continuous growth. Shaped by pioneering milestones in Japan, Germany, Italy, and the United States\u2014including the legacies of Demag, Faun, Manitex, and others\u2014Tadano has driven crane innovation for over a century. Discover how technological breakthroughs, global expansion, and a commitment to quality have defined Tadano\u2019s journey and positioned the company at the forefront of the lifting industry worldwide.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.tadano.co.jp\/en\/history\/\" target=\"_blank\" rel=\"noreferrer noopener\">EXPLORE TADANO&#8217;S HISTORY<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-our-company\">OUR COMPANY<\/h2>\n\n\n\n<p>Tadano America Corporation (TAC) is the<em>&nbsp;<\/em><strong><em>Pan-American sales base for rough terrain cranes, all terrain cranes, telescopic boom crawler and lattice boom crawler cranes.<\/em><\/strong>&nbsp;Our Houston, Texas corporate office includes 46,000+ square feet for parts and storage, with direct-to-customer support from Houston and Edmonton, Alberta. You will find TAC\u2019s field service staff across the continent, with products available through a broad network of dealers, agents, and partnerships. We believe machines should benefit everyone: owners, the community, and our shared environment. Using state-of-the-art operating systems and field-proven design features, Tadano is a technological leader in its ideals and core values of safety, quality, and efficiency.<\/p>\n\n\n\n    <section class=\"news-section\">\n\n    <div class=\"container\">\n      <div class=\"text-block\">\n        <h2>News<\/h2>\n        <p>Dive into the latest news and developments from the Tadano Group.<\/p>                \n                  <a href=\"https:\/\/www.tadano.com\/uscan\/en\/news-list\/\" class=\"link-more\">EXPLORE ALL News<\/a>\n        \n\n                <div class=\"controls\">\n          <svg width=\"14\" height=\"31\" viewBox=\"0 0 14 31\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n           <path d=\"M13 1L1 15.5L13 30\" stroke=\"#fff\"\/>\n          <\/svg>\n          <svg width=\"15\" height=\"31\" viewBox=\"0 0 15 31\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n           <path d=\"M1 1L14 15.5L1 30\" stroke=\"#fff\"\/>\n          <\/svg>\n        <\/div>\n        \n\n        \n      <\/div>\n      <div class=\"slick-slider simple-slider\">\n                              <div>\n              <div class=\"news-single\">\n                <a href=\"https:\/\/www.tadano.com\/uscan\/en\/news\/heytadano-upgrades\/\">\n                  <strong class=\"title\">heyTadano Upgrades<\/strong>\n                  <ul class=\"meta\">\n                    <li>Publication<\/li>\n                    <li><time datetime=\"2020-01-01\">Mar\/26\/2026<\/time><\/li>\n                  <\/ul>\n                <\/a>\n              <\/div>\n            <\/div>\n                      <div>\n              <div class=\"news-single\">\n                <a href=\"https:\/\/www.tadano.com\/uscan\/en\/news\/tadano-at-conexpo-2026\/\">\n                  <strong class=\"title\">Tadano at ConExpo 2026<\/strong>\n                  <ul class=\"meta\">\n                    <li>Publication<\/li>\n                    <li><time datetime=\"2020-01-01\">Mar\/03\/2026<\/time><\/li>\n                  <\/ul>\n                <\/a>\n              <\/div>\n            <\/div>\n                      <div>\n              <div class=\"news-single\">\n                <a href=\"https:\/\/www.tadano.com\/uscan\/en\/news\/scott-walter-named-vp-of-sales-for-tadano-americas-manitex-business-segment\/\">\n                  <strong class=\"title\">Scott Walter Named VP of Sales for Tadano America\u2019s Manitex Business Segment<\/strong>\n                  <ul class=\"meta\">\n                    <li>Publication<\/li>\n                    <li><time datetime=\"2020-01-01\">Jan\/12\/2026<\/time><\/li>\n                  <\/ul>\n                <\/a>\n              <\/div>\n            <\/div>\n                      <div>\n              <div class=\"news-single\">\n                <a href=\"https:\/\/www.tadano.com\/uscan\/en\/news\/tadano-names-tyler-brown-national-business-manager-for-its-aerial-work-platform-business\/\">\n                  <strong class=\"title\">Tadano Names Tyler Brown National Business Manager for its Aerial Work Platform Business<\/strong>\n                  <ul class=\"meta\">\n                    <li>Publication<\/li>\n                    <li><time datetime=\"2020-01-01\">Jan\/12\/2026<\/time><\/li>\n                  <\/ul>\n                <\/a>\n              <\/div>\n            <\/div>\n                      <div>\n              <div class=\"news-single\">\n                <a href=\"https:\/\/www.tadano.com\/uscan\/en\/news\/san-lorenzo-and-tadano-achieve-successful-first-operation-of-cc-38-650-1-in-peru\/\">\n                  <strong class=\"title\">San Lorenzo and Tadano achieve successful first operation of CC 38.650-1 in Peru<\/strong>\n                  <ul class=\"meta\">\n                    <li>Publication<\/li>\n                    <li><time datetime=\"2020-01-01\">Oct\/29\/2025<\/time><\/li>\n                  <\/ul>\n                <\/a>\n              <\/div>\n            <\/div>\n                      <div>\n              <div class=\"news-single\">\n                <a href=\"https:\/\/www.tadano.com\/uscan\/en\/news\/tadano-upgrades-its-telescopic-boom-crawler-crane-lineup-with-the-new-gtc-600-2\/\">\n                  <strong class=\"title\">Tadano Upgrades its Telescopic Boom Crawler Crane Lineup with the New GTC-600-2<\/strong>\n                  <ul class=\"meta\">\n                    <li>Publication<\/li>\n                    <li><time datetime=\"2020-01-01\">Sep\/22\/2025<\/time><\/li>\n                  <\/ul>\n                <\/a>\n              <\/div>\n            <\/div>\n                      <div>\n              <div class=\"news-single\">\n                <a href=\"https:\/\/www.tadano.com\/uscan\/en\/news\/tadano-announces-the-sale-of-rabern-rentals-to-sunbelt-rental\/\">\n                  <strong class=\"title\">Tadano announces the sale of Rabern Rentals to Sunbelt Rental<\/strong>\n                  <ul class=\"meta\">\n                    <li>Publication<\/li>\n                    <li><time datetime=\"2020-01-01\">Sep\/18\/2025<\/time><\/li>\n                  <\/ul>\n                <\/a>\n              <\/div>\n            <\/div>\n                      <div>\n              <div class=\"news-single\">\n                <a href=\"https:\/\/www.tadano.com\/uscan\/en\/news\/mountain-crane-becomes-tadano-distributor-for-pacific-northwest\/\">\n                  <strong class=\"title\">Mountain Crane Becomes Tadano Distributor for Pacific Northwest<\/strong>\n                  <ul class=\"meta\">\n                    <li>Publication<\/li>\n                    <li><time datetime=\"2020-01-01\">Sep\/10\/2025<\/time><\/li>\n                  <\/ul>\n                <\/a>\n              <\/div>\n            <\/div>\n                      <div>\n              <div class=\"news-single\">\n                <a href=\"https:\/\/www.tadano.com\/uscan\/en\/news\/tadano-expanding-seamless-communication-with-lift-api-services\/\">\n                  <strong class=\"title\">Tadano expanding seamless communication with Lift API Services<\/strong>\n                  <ul class=\"meta\">\n                    <li>Publication<\/li>\n                    <li><time datetime=\"2020-01-01\">Aug\/08\/2025<\/time><\/li>\n                  <\/ul>\n                <\/a>\n              <\/div>\n            <\/div>\n                      <div>\n              <div class=\"news-single\">\n                <a href=\"https:\/\/www.tadano.com\/uscan\/en\/news\/tadano-employees-union-members-and-families-unite-for-beach-cleanup-learning-session-on-the-impact-of-litter\/\">\n                  <strong class=\"title\">Tadano employees, union members, and families unite for beach cleanup, learning session on the impact of litter<\/strong>\n                  <ul class=\"meta\">\n                    <li>Publication<\/li>\n                    <li><time datetime=\"2020-01-01\">Jul\/09\/2025<\/time><\/li>\n                  <\/ul>\n                <\/a>\n              <\/div>\n            <\/div>\n                        <\/div>\n    <\/div>\n  <\/section>\n  ","protected":false},"excerpt":{"rendered":"<p>Our mission Tadano\u2019s slogan, \u201cReaching New Heights,\u201d represents our dedication to exceeding customer expectations and advancing a sustainable future. Through world-leading lifting and access equipment, we deliver innovative technology and safety, fostering progress and prosperity for our customers and society. By continuously extending the boundaries of possibility, Tadano is committed to creating value that contributes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>About - US\/Canada<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tadano.com\/uscan\/en\/about\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About - US\/Canada\" \/>\n<meta property=\"og:description\" content=\"Our mission Tadano\u2019s slogan, \u201cReaching New Heights,\u201d represents our dedication to exceeding customer expectations and advancing a sustainable future. 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