Since developing the country's first hydraulic crane in 1955, Tadano has played a leading role in the history of cranes in Japan. Today, we have an outstanding reputation both domestically and worldwide.

It all begins with our corporate philosophy of Sozo (Creation), Hoshi (Contribution) and Kyoryoku (Cooperation). This philosophy calls for tight-knit cooperation between people both inside and outside of the organization, in order to create products, technologies, and services that deliver value to the customer and to the society as a whole. To implement this corporate philosophy, our management strategy emphasizes balanced growth for both the company and the people whose lives it affects.

Corporate Philosophy

Sozo (Creation)

We will create by innovating and taking pride in high-quality products.

Hoshi (Contribution)

We will contribute to our customers' success and serve society.

Kyoryoku (Cooperation)

We will cooperate to ensure our happiness and strengthen the bonds between us.

Vision: Pursuing Further Excellence for the World and the Future.

Our slogan is "Lifting your dreams." Here the word "dreams" refers not only to the goals and aspirations held dear by individuals, society, and our company, but also to the ambition in each of us that turns these dreams into reality. At Tadano, we believe that high-quality lifting equipment can contribute to a better society and the prosperity of our customers, and we aim to maximize our corporate value while meeting the expectations of each and every stakeholder. Simply stated, we are pursuing further excellence for the world and the future.