On August 29, 2019, Tadano will celebrate the 100th anniversary of its founding. We would like to express our gratitude toward all our stakeholders for their invaluable support.
Masuo Tadano, the founder of Tadano left Takamatsu for Asahikawa, Hokkaido, to start a welding business. That day, August 29, 1919, is the day we refer to as the date of our foundation. At that time, welding technology was gaining ground and developing rapidly outside of Japan, and its introduction in Japan was only beginning. Captivated by the sparks of welding, Masuo Tadano was convinced that the technology would make a positive contribution to society and ventured to start a business in Hokkaido.
Tadano developed Japan's first hydraulic truck crane, the OC-2, in 1955, and now we have set a long term goal of becoming No.1 worldwide in the lifting equipment industry, trusted and preferred by our customers. Guided by the spirit of "Sozo (Creation), Hoshi (Contribution), and Kyoryoku (Cooperation)," which continues to live on as Tadano's business objective, we are committed to continue offering products and services that are useful to society.
The world is presently in a state of great instability and we have entered an era of complicated, rapid, and extreme changes. Moving forward, we must fight two battles: the battle right in front of us and the battle with the current era. The first is the battle right in front of us. Each year and each month we must continue to fight the battles in front of us or there will be no tomorrow. However, if that is all we do, we may survive today but will have no future beyond tomorrow. The use of IoT and AI technology has increased dramatically. Cars and trucks are heading in the direction of full electrification, signaling the death of the internal combustion engine. We are on the brink of a technological revolution which will greatly change the world. Unless we fight the battle with this era there will be no future for us.
2019 will also be a new start for us toward the future. To pursue further excellence for the world and the future, we are committed to continue offering products and services that are useful to society under Tadano's aspirations that have endured since the time of its founding.
President and CEO