Who we are
Tadano is dedicated to providing outstanding, innovative cranes that serve a variety of lifting needs for customers worldwide.
Our mission
Tadano’s slogan, “Reaching New Heights,” represents our dedication to exceeding customer expectations and advancing a sustainable future. Through world-leading lifting and access equipment, we deliver innovative technology and safety, fostering progress and prosperity for our customers and society. By continuously extending the boundaries of possibility, Tadano is committed to creating value that contributes to a better world and a brighter future.
OUR PHILOSOPHY
The Tadano Group adheres to its Corporate Philosophy of Sozo (Creation), Hoshi (Contribution), and Kyoryoku (Cooperation), firmly believing that a company can only exist successfully if it is in harmony with society and people. Pursuant to this, Tadano and its employees contribute to the development of local and international communities and promote business activities that help protect the global environment. We also work to maximize corporate value while meeting and exceeding stakeholder expectations.
Sozo (Creation)
We will create by innovating and taking pride in high-quality products.
Hoshi (Contribution)
We will contribute to our customers’ success and serve society.
Kyoryoku (Cooperation)
We will cooperate to ensure our happiness and strengthen the bonds between us.
Our CORE values
Tadano’s Core Values are “Safety, Quality, and Efficiency based on Compliance (C+SQE).” We put the highest priority on the safety of society and all those who make and use are products and services. We pursue quality improvement, including that of products, services, and business operations. We enhance the efficiency of our own business operations, in addition to contributing to improvements in the business efficiency of our customers. Compliance provides the groundwork that enables Tadano to actualize safety, quality, and efficiency, as we act with fairness and honesty and maintain a high sense of ethics.
TADANO’S HISTORY
From its origins in 1919, when founder Masuo Tadano set out to contribute to society through welding innovation, to becoming a global leader in lifting equipment, Tadano’s story is one of engineering excellence, bold vision, and continuous growth. Shaped by pioneering milestones in Japan, Germany, Italy, and the United States—including the legacies of Demag, Faun, Manitex, and others—Tadano has driven crane innovation for over a century. Discover how technological breakthroughs, global expansion, and a commitment to quality have defined Tadano’s journey and positioned the company at the forefront of the lifting industry worldwide.
OUR COMPANY
Tadano America Corporation (TAC) is the Pan-American sales base for rough terrain cranes, all terrain cranes, telescopic boom crawler and lattice boom crawler cranes. Our Houston, Texas corporate office includes 46,000+ square feet for parts and storage, with direct-to-customer support from Houston and Edmonton, Alberta. You will find TAC’s field service staff across the continent, with products available through a broad network of dealers, agents, and partnerships. We believe machines should benefit everyone: owners, the community, and our shared environment. Using state-of-the-art operating systems and field-proven design features, Tadano is a technological leader in its ideals and core values of safety, quality, and efficiency.
