Who we are
Tadano is dedicated to providing outstanding, innovative lifting solutions that serve a variety of needs for customers worldwide.
Our mission
Tadano’s slogan, “Reaching new heights,” represents our dedication to exceeding customer expectations and advancing a sustainable future. Through world-leading lifting and access equipment, we deliver innovative technology and safety, fostering progress and prosperity for our customers and society. By continuously extending the boundaries of possibility, Tadano is committed to creating value that contributes to a better world and a brighter future.
OUR PHILOSOPHY
The Tadano Group adheres to its Corporate Philosophy of Sozo (Creation), Hoshi (Contribution), and Kyoryoku (Cooperation), firmly believing that a company can only exist successfully if it is in harmony with society and people. Pursuant to this, Tadano and its employees contribute to the development of local and international communities and promote business activities that help protect the global environment. We also work to maximize corporate value while meeting and exceeding stakeholder expectations.
Sozo (Creation)
We will create by innovating and taking pride in high-quality products.
Hoshi (Contribution)
We will contribute to our customers’ success and serve society.
Kyoryoku (Cooperation)
We will cooperate to ensure our happiness and strengthen the bonds between us.
Our CORE values
Tadano’s Core Values are “Safety, Quality, and Efficiency based on Compliance (C+SQE).” We put the highest priority on the safety of society and all those who make and use are products and services. We pursue quality improvement, including that of products, services, and business operations. We enhance the efficiency of our own business operations, in addition to contributing to improvements in the business efficiency of our customers. Compliance provides the groundwork that enables Tadano to actualize safety, quality, and efficiency, as we act with fairness and honesty and maintain a high sense of ethics.
TADANO’S HISTORY
From its origins in 1919, when founder Masuo Tadano set out to contribute to society through welding innovation, to becoming a global leader in lifting equipment, Tadano’s story is one of engineering excellence, bold vision, and continuous growth. Shaped by pioneering milestones in Japan, Germany, Italy, and the United States—including the legacies of Demag, Faun, Manitex, and others—Tadano has driven crane innovation for over a century. Discover how technological breakthroughs, global expansion, and a commitment to quality have defined Tadano’s journey and positioned the company at the forefront of the lifting industry worldwide.
Manufacturing Excellence in Europe
Manufacturing Excellence in Europe
Tadano’s European manufacturing network combines precision engineering, industrial expertise, and integrated production capabilities. Our production facilities in Germany, Italy and Romania play a central role in delivering reliable and high-performance lifting solutions to customers across Europe and worldwide.
Each location contributes unique competencies while operating under unified Tadano quality, safety, and innovation standards.
Zweibrücken, Germany
m&a
2019
Site Area
172,500㎡
Building Area
44,000㎡
Main Products
Large All Terrain Cranes, Lattice Boom Crawler Cranes
Zweibrücken is one of Tadano’s primary European manufacturing centers for large mobile cranes. The facility demonstrates our heavy lifting expertise in Europe, combining advanced engineering with large-scale production capabilities.
Core Capabilities
- Manufacturing of large all terrain cranes and lattice boom crawler cranes
- Advanced production and assembly lines
- Comprehensive quality testing and validation
- Recognized welding department
Lauf an der Pegnitz, Germany
m&a
1990
Site Area
198,242㎡
Building Area
56,222㎡
Main Products
All Terrain Cranes
Lauf an der Pegnitz serves as an important development and production location within Tadano’s European network. The site supports engineering innovation and specialized manufacturing processes for all terrain cranes, and City cranes.
Core Capabilities
- Manufacturing of all terrain cranes, and City cranes
- Advanced production and assembly lines
- Comprehensive quality testing and validation
- Integrated spare parts logistics and support
San Cesario sul Panaro (PM – OIL&STEEL), Italy
m&a
2025
Site Area
27,941㎡
Building Area
13,282m2
Main Products
Knuckle Boom Cranes
m&a
2025
Site Area
22,897m2
Building Area
6,210m2
Main Products
Aerial Work Platforms
San Cesario sul Panaro (PM), Italy
The San Cesario sul Panaro facility, dedicated to knuckle boom cranes, builds on decades of hydraulic lifting expertise. The site combines research, production, and service functions in a single location.
Core Capabilities
- Design and manufacturing of hydraulic knuckle boom cranes
- In-house engineering and product customization
- Integrated production and quality control
- European-wide service and after-sales support
San Cesario sul Panaro (Oil & Steel), Italy
This Tadano facility specializes in aerial work platforms and access solutions. With strong engineering capabilities and a focus on operational safety, the site complements Tadano’s lifting portfolio.
Core Capabilities
- Manufacturing of truck-mounted aerial work platforms
- Manufacturing of tracked and compact access equipment
- Safety-focused product engineering
- Dedicated service and technical support network
Piacenza (Valla), Italy
m&a
2025
Site Area
2,500m2
Building Area
2,100m2
Main Products
Pick & Carry Cranes
Tadano’s Piacenza manufacturing operations focus on industrial electric pick & carry cranes designed for precision handling and confined environments. The site is recognized for pioneering and continuing developing highly innovative compact cranes and sustainable lifting solutions.
Core Capabilities
- Production of industrial full-electric pick & carry cranes
- 100% battery-powered zero-emission lifting equipment
- Ultra-compact solutions for specialized applications
- State-of-the-art High-precision manufacturing processes
Arad (PM), Romania
m&a
2025
Site Area
9,780m2
Building Area
7,680m2
Main Products
Parts and Compornents for Cranes and Aerial Work Platforms
The Arad facility strengthens Tadano’s European manufacturing footprint through the production of key components for the Tadano (PM Series) knuckle boom cranes. Strategically located in Eastern Europe, the site enhances production efficiency and supply chain resilience within the Tadano network.
Core Capabilities
- Manufacturing of components for Tadano PM Series knuckle boom cranes
- Precision metal fabrication and structural assemblies
- Quality-controlled production processes aligned with Tadano standards
- Integrated supply chain support for European operations
One Integrated European Network
Together, these facilities form a cohesive European manufacturing ecosystem built on shared standards, engineering excellence, and operational discipline.
Through local expertise and global integration, Tadano ensures:
- Consistent product quality
- Advanced technological development
- Reliable delivery performance
- Strong regional customer support