Joeri Foets has joined Tadano Belgium B.V. as Sales Manager for Belgium and Luxembourg. Appointed effective June 1, 2026, he has now assumed responsibility for sales activities in both countries following an extensive onboarding period.
In his new role, Joeri will focus on further strengthening Tadano’s market position in Belgium and Luxembourg and expanding relationships with existing and new customers and partners. His responsibilities cover both Tadano cranes and Tadano aerial work platforms. The appointment reflects Tadano’s commitment to personal customer support and long-term partnerships in these important markets.
Richard Beenen, who has been responsible for sales in Belgium and Luxembourg in recent years, will now focus primarily on the Dutch market. He will remain closely involved in the handover and continue to support Joeri, ensuring continuity for customers and partners throughout the transition. Tadano has been active in Belgium, the Netherlands, and Luxembourg for many years and will continue to build on this established presence.
“We are delighted to welcome Joeri Foets in his new role,” says Robbert Kreber, Managing Director of Tadano Belgium B.V. “Belgium and Luxembourg are important markets for Tadano, and our customers value personal attention and reliable support. With Joeri taking responsibility for these markets, we are reinforcing our commitment to close customer relationships, strong partnerships, and continued development across the region.”
Joeri Foets looks forward to his new responsibilities: “I am excited to work closely with our customers and partners in Belgium and Luxembourg. My focus will be on understanding their needs, supporting them with Tadano’s crane and access equipment solutions, and building lasting relationships. I look forward to contributing to Tadano’s continued development in both markets.”
