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Newsroom

Oct. 26, 2021

"One Tadano" Concept Shines Through in New Brand Alignment

Transformation is part of Tadano's long-term strategy to become No. 1 worldwide in the lifting equipment industry. As part of that transformation, in April of this year Tadano announced the decision to harmonize under a single brand. As a major step in realizing the concept of "One Tadano," this harmonization is now being implemented worldwide and will be used for all mobile cranes.

For the details, please see the following link : https://www.tadano.com/news/upload/docs/20211026.pdf

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