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Oct. 26, 2021

"One Tadano" Concept Shines Through in New Brand Alignment

Transformation is part of Tadano's long-term strategy to become No. 1 worldwide in the lifting equipment industry. As part of that transformation, in April of this year Tadano announced the decision to harmonize under a single brand. As a major step in realizing the concept of "One Tadano," this harmonization is now being implemented worldwide and will be used for all mobile cranes.

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